Privacy Policy
Last modified: May 3, 2023
AgReliant Genetics, Inc. d/b/a PRIDE Seeds and our affiliated companies ("Company" or "We") respect your privacy and are committed to protecting it by complying with this privacy policy. This policy describes our practices in connection with information
that we may collect from you, or that you may provide to us, through our website www.prideseed.com (our “Website”) or offline through attending a trade show or other event or participating
in our sweepstakes, contests, or other promotional activities, and our practices for collecting, using, maintaining, protecting, and disclosing that information.
We will only use your personal information in accordance with this policy unless otherwise required by applicable law. We take steps to ensure that the personal information that we collect about you is adequate, relevant, not excessive, and used for limited
purposes.
By accessing or using our Website and providing us with your information online or offline, you agree to this privacy policy. If you do not agree with this policy and our practices, your choice is not to use our Website or interact with us. This policy
may change from time to time. Your continued use of our Website and continued interaction with us after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.
This policy does not apply to information collected through any other website operated by Company or by any third party, including through any application, platform, or content that may link to or be accessible from or on our Website.
Information We Collect and How We Collect It
We collect limited information from you, which includes:
- Personal information, that we can reasonably use to directly or indirectly identify you, such as your name, mailing address, e-mail address, telephone number, or any other identifier by which you may be contacted online or offline.
- Non-personal information, that does not directly or indirectly reveal your identity or directly relate to an identifiable individual, such as demographic information or statistical or aggregated information. Statistical or aggregated data does not directly identify a specific person, but we may derive non-personal statistical or aggregated data from personal information. For example, we may aggregate personal information to calculate the percentage of users accessing a specific Website feature.
- Technical information, including Information about your internet connection, location, the equipment you use to access our Website, and usage details.
We collect this information:
- When you fill in forms or register for subscriptions or other communications through our Website.
- When you correspond with us via email.
- When you participate in a contest, promotion, sweepstakes, survey or other promotion.
- When we conduct market research or meet you at a trade show or other event.
- Automatically as you navigate through our Website. Information collected automatically may include usage details, IP addresses, and information collected through cookies and other technologies. This information does not include personal information.
How We Use Your Information
We use information that we collect about you or that you provide to us:
- To present our Website and its contents to you.
- To provide you with marketing-related communications (such as by email or through mailings) with information about current events, promotions, new products and other news about our Company with your consent.
- To allow you to participate in our sweepstakes, contests, or other promotions.
- To help us respond to your queries.
- To conduct data analysis to improve our business.
- To help diagnose problems with our server, to administer our Website, and to gather broad demographic information.
- To comply with legal and regulatory requirements.
Information We Collect Through Automatic Data Collection Technologies and Use of Cookies
As you navigate through and interact with our Website, we may use automatic data collection technologies, including cookies, to collect certain information about your equipment, browsing actions, and patterns, including:
- Details of your visits to our Website, including traffic data, usage details, location data, and other communication data and the resources that you access and use on the Website.
- Information about your computer and internet connection, including your IP address, operating system, and browser type.
A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website.
Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website.
The information we collect automatically is statistical data and does not include personal
information, but we may maintain it or associate it with personal information we collect in other ways or you provide to us. We use information collected for various purposes, including analytics, to measure the effectiveness of our marketing campaigns,
to improve our Website, and to deliver a better and more personalized service allowing us to estimate our audience size and usage patterns.
Disclosure of Your Information
We may disclose information that we collect or you provide as described in this privacy policy:
- To our parents and/or affiliated companies.
- To contractors, service providers, and other third parties we use to support our business (such as printers, e-mail providers, analytics providers, and web hosting providers) or that help us market our products and services.
- In accordance with applicable law, to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of the Company’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by the Company about our customers and users is among the assets transferred.
- To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
- To enforce or apply our Terms of Use, Terms and Conditions of Sale, and other agreements.
- If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of the Company, our employees, our customers, or others.
Transferring Your Personal Information
We may transfer personal information that we collect or that you provide as described in this policy to contractors, service providers, and other third parties we use to support our business (such as analytics and search engine providers that assist us
with Website improvement and optimization) and who are contractually obligated to keep personal information confidential, use it only for the purposes for which we disclose it to them, and to process the personal information with the same standards
set out in this policy.
We may process, store, and transfer your personal information in and to a foreign country, with different privacy laws that may or may not be as comprehensive as Canadian law. In these circumstances, the governments, courts, law enforcement, or regulatory
agencies of that country may be able to obtain access to your personal information through the laws of the foreign country. Whenever we engage a service provider, we require that its privacy and security standards adhere to this policy and applicable
Canadian privacy legislation.
Your Choices Regarding Our Use and Disclosure of Your Information
We give you choices regarding our use and disclosure of your information. You may opt-out from receiving electronic communications from us. If you no longer
want to receive marketing-related emails from us on a going-forward basis, you may opt-out by using the unsubscribe mechanism contained in each email communication or send us an email stating your request to marketingadmin@agreliant.com.
You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of the Website may then be inaccessible or not function properly.
Third Party Websites
Our Website may include links to third-party websites, plug-ins, services, social networks, or applications. Clicking on those links or enabling those connections may allow the third party to collect or share data about you. If you follow a link to a
third-party website or engage a third-party plugin, please note that these third parties have their own privacy policies and we do not accept any responsibility or liability for these policies. We do not control these third-party websites, and we
encourage you to read the privacy policy of every website you visit.
The security of your personal information is very important to us. We use physical, electronic, and administrative measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure.
The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share
your password with anyone.
Unfortunately, the transmission of information via the Internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission
of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on our Website.
Except as otherwise permitted or required by applicable law or regulation, we will only retain your personal information for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting,
or reporting requirements. Under some circumstances we may anonymize your personal information so that it can no longer be associated with you. We reserve the right to use such anonymous and de-identified data for any legitimate business purpose without
further notice to you or your consent.
Our Website is not intended for children under 13 years of age. No one under age 13 may provide any personal information to or on our Website. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or
provide any information on our Website or on or through any of its features/register on our Website or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you
may use. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please
contact us at marketingadmin@agreliant.com.
Accessing and Correcting Your Personal Information
It is important that the personal information we hold about you is accurate and current. Please keep us informed if your personal information changes. By law you have the right to request access to and to correct the personal information that we hold
about you.
You may request to access, correct, or delete your personal information by sending us an email to marketingadmin@agreliant.com. We may not accommodate a request to change information if we believe the change
would violate any law or legal requirement or cause the information to be incorrect.
Withdrawing Your Consent
Where you have provided your consent to the collection, use, and transfer of your personal information, you may have the legal right to withdraw your consent under certain circumstances. To withdraw your consent, if applicable,
contact us at marketingadmin@agreliant.com. Please note that if you withdraw your consent we may not be able to provide you with a particular product or service. We will explain the impact to you at
the time to help you with your decision.
Changes To Our Privacy Policy
Contact Information and Challenging Compliance
To ask questions or comment about this privacy policy and our privacy practices, contact us at:
PRIDE Seeds
6836 Pain Court Line
Pain Court, Ontario
N0P 1Z0
Canada
We have procedures in place to receive and respond to complaints or inquiries about our handling of personal information, our compliance with this policy, and with applicable privacy laws. To discuss our compliance with this policy please contact our Privacy Officer using the contact information listed above.
PRIDE© and the PRIDE Seeds Design© are registered trademarks of AgReliant Genetics, Inc. and its affiliated companies ©2023 PRIDE Seeds
