Our goals as a company are clear and simple
1. Develop the best genetics to increase yields on your farm. 
Our benchmark for success is our ability to increase your yield average.
2. Combine the best genetics with value added traits. 
Today we offer traits that either reduce or eliminate the impact of environmental stresses on your crop or offer benefits to consumers that are real and measurable.
3. Provide a product and service experience that makes you want to buy from pride again.  Through higher yields and our ServiceONE program our goal is to be a long term seed partner with your operation.  We can only do this through product performance and support service that are the best in the industry.

Using these simple goals, we have been growing our business by strategically joining together the forces needed to meet our customers' needs into the future.  The convergence of the best in genetics from our global research and testing program with the best in producer demanded traits, seed treatments, service team and our ServiceONE support program, has created one of the most dynamic seed companies in Canada today.

Our success is symbolized through our hero Hybrid program - proven corn hybrids that represent the best of our best - and through the introduction of Pride G3 hybrids featuring the new YieldGard VT Triple^TM  Pride G3 hybrids combine outstanding yield potential with three traits in one package.  This includes the Roundup Ready crop safety yield advantage and complete inside out protection from corn borer and corn rootworm.  Pride G3 hybrids dramatically increase your yield potential by mitigating the stress factors that can reduce yield.

Pride also offers producers industry leading soybean varieties in all maturities.  Our soybean portfolio not only includes maturity leaders for yield and disease tolerance, but also now our first VISTIVE heart healthy soybean varieties for targeted maturity areas.

Three goals combined into one pursuit - to increase performance on your farm.  We are here to meet your needs.  We are Pride Seeds . . .

Global Research Leading to Local Results
Our commitment to breeding and testing focuses on North America, but with the resources of a global breeding program.  Twelve North American research facilities are part of the world's third largest corn testing program that accesses new hybrids from both North America and Europe.  In North America alone, more than 33,000 new hybrids are evaluated annually in a testing network of more than 100 locations throughout Canada and the United States.  Internal research programs utilizing molecular markers, genetic engineering and, unique to AgReliant Genetics, dihaploid breeding, together with traditional breeding technologies gives our research group the tools they need to reduce the time for hybrid development.  The result for our customers is faster access to hybrids with new traits and diverse genetic backgrounds.

Hero Hybrids
Leading Edge Performance You Can Count On
Our commitment to breeding and testing is second to none.  The result is a complete portfolio of high performance varieties from Pride Seeds featuring Hero Hybrids.  The idea of Hero Hybrids ties into what agriculture has always represented - courageous people putting everything they have into producing food for our society.  Hero Hybrids are the result of our similar efforts and dedication to hybrid development and represent the best that Pride has to offer.

Hero Hybrids share something in common - maximum yield and quality potential to lead their maturity range together with consistency year after year to ensure your production success. And although we profile Hero Hybrids as some of the best hybrids available from Pride, our portfolio from top to bottom provides the potential producers are looking for.

Pride HeroPacks
Combinations That Make Sense on Your Farm

To take advantage of the best genetics available from Pride, we have partnered specific hybrids together with many of our Hero Hybrids.  These hybrid combinations provide a powerful 1-2 punch to maximize the yield potential on your operation.  Profiling these combinations as HeroPacks, makes choosing the best combination for your farm easier than ever before. 
It also ensures that you have a combination to comply with Insect Resistance Management (IRM) strategies for Bt corn without sacrificing earnings or agronomic potential.

Ask your local Pride Seeds dealer about Pride HeroPack combinations for your farm or combinations that make agronomic sense for your particular situation.